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5 Things You Need to Know to Market Your Small Business
5 Things You Need to Know to Market Your Small BusinessIn conversations with small business owners, I have realized that my conversation with them takes the following structure. Business owner: I want...
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Do Small Businesses Need a Brand?
The answer, of course, is yes. And even if you don’t have a logo, your business still has a brand. However, few small businesses really understand what a brand is and why it is important to their...
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5 Personality Traits of Successful Small Business Owners
The Guardian Life Small Business Research Institute published a report in June 2010 called Six Dimensions That Characterize Success-Oriented Small Business Owners. The survey is based on analysis of a...
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10 Marketing Blunders Many Small Businesses Still Make!
Marketing people love to write about marketing blunders and mistakes and we all have our opinion on what should be included in the top mistakes every small business must avoid. However, even though we...
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Small Business Marketing – Where to Focus?
Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What...
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Why Your Business Needs a Marketing General Contractor
Marketing your business is a process similar to a home renovation: you need a general contractor to call the shots and make everything fit together. I made this statement on my Facebook page and now...
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Protect Your Brand: Register a Trademark
Have you come up with a great name for your business or a service you offer? Did you have a great logo designed that is unique and memorable? Did you know that your name and logo are valuable assets...
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6 Small Business Marketing Trends for 2013
Small Business Marketing Trends affecting your 2013 marketing plan Small business owners don’t go into business to become marketing experts. For you to succeed however, mastering marketing is a...
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Marketing Goals – Your Pathway to Business Success
Define your vision and align your marketing goals to achieve that vision “If you don’t know where you are going, you will wind up somewhere else.” Yogi Berra had a humorous way of stating the obvious...
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Marketing Plan – Action Steps to Achieve Your Goals
After you have defined your vision and identified your marketing goals, you need to put a marketing plan in place to achieve those goals. Your marketing plan defines your path to your goals and guides...
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Small Business Website – Marketing Tool or Technology Project?
How do you view marketing when it comes to your business – an investment or an expense? Importance of a Small Business Website for Marketing If you pick investment, then spending money on creating a...
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10 Reasons to Create a Simple Marketing Plan
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus...
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Marketing Myths You Should Ignore
Marketing myths are just excuses to not market your business As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing...
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10 Marketing Mistakes That Hurt Your Business
Marketing is an investment in your business. Creating an inbound marketing plan and implementing the plan consistently can increase your visibility and strengthen your expert reputation. The following...
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Simple Marketing – Eliminate Confusion and Win New Customers
Simple marketing eliminates confusion and encourages action In this complex world of too many choices, a small business can stand out from the competition through simple marketing. Simple marketing...
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6 Small Business Marketing Trends for 2014
As the world of marketing evolves and becomes more complex, one has to wonder how small business owners can stay abreast of what marketing trends are emerging, never mind figure out which are worth...
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Choosing a Business Name that Works
Regardless of your size, stand out from the competition with a killer business name Are you starting a business and are stressing over what to name it? Or do you have a business but the name just isn’t...
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Get Back to Marketing Basics and Simplify Marketing
Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it...
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Online Lead Generation – Is Your Website Pulling Its Weight?
Online lead generation – Is your website working for your business? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your...
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Is Your Value Proposition Helping or Hurting You?
Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world...
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